SUSTAINABLE DESTINATIONS FORUM 2025 - DAY 3
Tours and Field Trips
About our tours partner
Hero Experiences Group
We are pleased to introduce Hero Experiences Group as the tour provider for Sustainable Destinations Forum 2025.
Through their award-winning brand, Platinum Heritage, they offer some of Dubai’s most respected desert experiences, combining environmental responsibility with cultural depth.
Tours are available at an additional cost, and have been carefully curated especially for SDF2025 delegates. We invite you to explore these exceptional experiences and make the most of your time in Dubai.
tour 1: SUNRISE
Signature Experience: Hot Air Balloon Tour
Duration: 5h
Embark on an adventure with like-minded travellers and connect with rich traditions on an immersive flight complemented with a falcon show and followed by a breakfast curated by a Michelin-star chef.
Discount Code:
Delegates are entitled to a 7% discount on the tour. Use the code EXPO7 at checkout to apply the discount.
tour 2: MORNING
Bedouin Culture Safari
Duration: 5h
Immerse yourself in the ultimate cultural experience with this hands-on desert safari. See first-hand how the Bedouin lived and survived the desert – by camel and even by vintage Land Rover.
At a nomadic-inspired camp, you will meet with Bedouin storytellers and a friendly Saluki dog and falcon. Learn how our Emirati ancestors used to herd, hunt, and thrive by using their resources. Experience a traditional Emirati breakfast and join in authentic Bedouin performances.
This experiential morning is sure to give you insight into the rich culture and heritage of the United Arab Emirates and the people that made it the beautiful country it is.
Discount Code:
Delegates are entitled to a 7% discount on the tour. Use the code EXPO7 at checkout to apply the discount.
tour 3: MORNING
Conservation Drive and Breakfast at Al Maha
Duration: 5h
Combining conservation, luxury and adventure in one unforgettable morning. Learn more about the preservation of the beautiful Dubai Desert and its fauna and flora. Explore the Dubai Desert Conservation Reserve in a luxurious Land Rover Defender while your professional Conservation Guide introduces you to the fascinating desert ecosystem and spot native wildlife.
After visiting a beautiful migratory bird lake, you will arrive at the world-renowned Al Maha Desert Resort and Spa for a delicious gourmet breakfast overlooking the beautiful dunes and wildlife. Due to the air-conditioned nature of the experience, it’s perfect to book all year round.
Discount Code:
Delegates are entitled to a 7% discount on the tour. Use the code EXPO7 at checkout to apply the discount.
tour 4: LATE AFTERNOON
Platinum Desert Safari
Duration: 7h
Experience the most luxurious desert safari in the United Arab Emirates, meticulously created for guests seeking the finer things in life.
Explore the Dubai Desert in an ultra-premium and new Land Rover Defender driven by a professional Conservation Guide. During your nature drive, you will learn more about the Dubai desert’s fauna and flora and what makes it so unique. You might also be able to spot native wildlife. Stop and take envy-inducing pictures on dunes, at a Ghaf tree forest and a beautiful, remote lake.
As the sun sets over the dunes, witness a spectacular falconry performance by an experienced falconer while savouring sunset canapés and sipping on sparkling juice. For dinner, relax in a serene desert oasis and indulge on a five-course culinary journey curated by a Michelin-starred chef. Your private cabana is surrounded by the rolling dunes and quiet, peaceful desert. The evening ends with captivating entertainment of fire and acrobatics that will leave you at the edge of your seat.
Discount Code:
Delegates are entitled to a 7% discount on the tour. Use the code EXPO7 at checkout to apply the discount.
tour 5: ALL DAY TOUR
Dubai City Sightseeing tour
Duration: All Day
Join us on an extraordinary journey to explore Dubai, a city that epitomizes the future while being firmly rooted in the present. Ever-evolving and endlessly innovative, Dubai offers a one-of-a-kind experience like no other. Hop aboard our open-top bus and let us guide you through the city’s most captivating sights. From its humble beginnings as a fishing village in the 18th century to its current status as a modern marvel and premier tourist destination, Dubai showcases the limitless potential of human ingenuity. Embark on our hop-on hop-off tour to marvel at iconic landmarks like the Dubai Mall and the towering Burj Khalifa, delve into the rich history of the Al Fahidi Neighbourhood, and immerse yourself in the sensory delights of the Gold & Spice Souks. Explore the opulent Madinat Jumeirah complex and witness the seamless blend of tradition and luxury.
Discount Code:
Delegates are entitled to a 7% discount on the tour. Use the code EXPO7 at checkout to apply the discount.
this event was possible thanks to
Our Partners
This event was made possible thanks to the generous support of our partners. Their commitment to sustainability and innovation was crucial in bringing the Sustainable Destinations Forum 2025 to life. We extend our heartfelt gratitude to all our partners for their collaboration and dedication.






